Apartments for Rent in Madison, WI

When the city's official bird is a plastic pink flamingo, you know you've found a unique place to live. Welcome to Madison, Wisconsin, home of the World's Largest Brat Fest. The story behind the plastic pink flamingos is simple: it began as a prank by University of Wisconsin-Madison students back in 1979. Two students placed more than 1,000 plastic flamingos on Bascom Hill, the university's front lawn. They disappeared quickly as students took them for souvenirs, but the legend lived on. Madison is the capital of Wisconsin as well as a lively college town, giving this city a nice mix of college students and government employees. It also has a large technology presence with several tech company headquarters located here. Perhaps the city's quirky sense of humor is part of what keeps it atop "best places" lists. It might also be the vast number of parks, its lakes, or its many music festivals. Residents enjoy a variety of outdoor activities, including sailing, snowkiting, ice fishing, cross-country skiing, and ice-boating. After dark, residents head downtown, which is home to many restaurants, bars, and live music venues. No matter the season, once you rent your Madison apartment, house, or townhome, you'll want to explore Lake Mendota, the largest of Madison's lakes, the beautiful Olbrich Botanical Gardens, the lively Bartell Theatre, and the Madison Museum of Contemporary Art.